Creating a business is almost always easier said than done, but anyone can begin with this guide on how to successfully start a waxing salon business. Jump into the hair removal scene and impress clients with one-of-a-kind customer service. Of course, you’ll need to devise a plan before looking into legal requirements and marketing yourself to the public.
Create a Plan
Every thriving business begins with a plan, as this prepares the owner for potential costs while also keeping them organized. Not only that, but a business plan also gives you the chance to set different goals and deadlines.
As you devise your vision, remember to look into both startup and ongoing costs you may encounter. Keep in mind that defining costs requires an in-depth understanding of the industry. You’ll need to cover:
- Employee wages
- Supplies and equipment
- Salon furniture
By looking into these costs, you’ll better know how much money to initially invest in the salon as well as how much to charge per service.
Deciding on Pricing
Settling on a price can be a bit of a challenge. You need to make a profit to cover supply costs and employee wages, but you can’t overcharge customers. Find out what other spas and salons in your area charge for similar services.
As you narrow your scope, it’s always helpful to have a location and target market in mind since you’ll want to investigate the prices of similar salons.
Think of a Name
Every business needs a name to register and to create customer recognition, so take time to brainstorm if you don’t already have something in mind. Stick to something that’s easy to say and remember.
Understand the Industry
Regardless of your demographic, a vast knowledge of the industry keeps success within reach. It always helps to know how to make waxing more comfortable. Additionally, you should remain aware of new products or tools that help with hair removal.
Decide On a Target Market
While salons are for everyone, you need to narrow down who you primarily want to market toward, as this helps in deciding on a location as well as what method of marketing would work best. Some tactics may be better than others, depending on your client’s interests and habits.
Scope Out the Perfect Spot
Finding the perfect spot takes time. Remember to decide on a convenient location for people to see and access, so you always have new customers walking into your salon. If you’re having a hard time scoping out the ideal location, then think of your target market and what areas they frequent.
Look Into Legalities
Opening and owning a salon also comes with various legal requirements. For instance, you’ll have to decide on a business structure, and many recommend choosing a corporation or limited liability company (LLC) for legal protection.
Obtain Permits & Licenses
Before you can open your doors, you’ll need a few permits for your space and work. Since the required licenses for small businesses differ from location to location, you should check with your town or city’s office to ensure you fill out all the necessary paperwork.
Like any business within the cosmetics field, you and every working technician need a beautician’s license to work. It’s also a good idea to have a liability waiver for all new clients to fill out before receiving your service.
Business insurance is important because it can financially protect your spa against vandalism, property damage, or catastrophic events depending on the type you get.
Get a Tax ID
Registering for federal and state taxes is essential, and you’ll have to track revenue, asset costs, and more throughout the year. These are just some of the many things you need to note when tax season rolls around.
Create a Business Account
Since you need to track all business-related expenses, consider opening a separate bank account, and only use that money for your salon. Then, take things a step further by getting a credit card solely for your business. In doing this, you separate business money from your personal funds.
Prepare for Opening Day
Take time to vet all potential candidates as you assemble the perfect team for your salon. Remember to only hire those with a cosmetics license, and make sure your new employees align with the company culture you plan to establish. Ask about each individual’s experience as well as how they’d handle various hypothetical situations.
Stock Up on Supplies
Once you have a location and covered all the legal requirements, it’s time to order supplies to ensure you have what you need on opening day! You’ll need a few salon essentials, like towels and disinfectants, but you also need some beauty supplies. Stock up on necessary goods like:
- Waxing strips
- Soft and hard wax
- Wax heaters
- Cosmetic tools
In addition to this, you should purchase comfortable furniture both for the reception space and for client rooms. Experts also recommend having light snacks and beverages for clients to keep them comfortable during their stay.
Shop at Bombshell
Looking for high-quality wax that melts quickly and keeps removal painless? Then shop at Bombshell Wax! We offer wholesale professional wax that’s safe for all skin types, so your clients won’t have to worry about skin allergies when they visit your salon.
Market Your Salon
The final preparation-related step on how to successfully start a waxing salon business is to market yourself; that way, everyone knows who to turn to for hair removal. Begin by creating a website with crucial information:
- Business name
- Salon address
- Forms of contact
- Services and prices
Additionally, you should have social media accounts and hand out flyers to those passing by the salon. Think about what best caters to your target demographic, as some social media platforms may work better than others. The more you market your salon, the easier it becomes to drive up sales.
Open Your Salon
At long last, it’s time to welcome clients into your salon. On opening day, consider offering promotional prices to intrigue more people. Likewise, post about the big day on all your business’s social media platforms to remind potential customers it’s finally time to book an appointment.
Opening a salon of your own takes time, but in the end, this endeavor is always worth it as you watch your business flourish. After creating a plan and filling out all the required paperwork, purchase quality supplies to keep your clients feeling satisfied. At Bombshell, you can buy professional waxing supplies ranging from wax to applicators to melting pots. Begin welcoming clients through your door today!