Building a Profitable Waxing Menu for Men’s Above-the-Belt Treatments

As the demand for men’s grooming services continues to grow, estheticians and waxing professionals have a valuable opportunity to tap into a profitable and often under-served market: male waxing—specifically above the belt. From smooth backs and arms to precisely shaped brows and fuzz-free faces, men are increasingly seeking out professional waxing treatments to look polished, feel confident, and maintain a clean appearance.

Creating a dedicated men’s waxing menu not only helps you stand out in a competitive industry, but it also positions your services as inclusive, specialized, and tailored to a growing audience. In this blog, we’ll walk through how to build a profitable waxing menu for men, focusing on back, chest, arms, brows, face, and nose services, while ensuring top-tier experiences and long-term client retention.

Why Men’s Waxing Is a Growth Opportunity

The stigma around male grooming has dramatically shifted in recent years. More men are realizing the benefits of professional waxing—such as longer-lasting smoothness, cleaner results compared to shaving, and better hygiene in athletic or warm-weather settings.

Offering men’s waxing services can:

• Increase your overall appointment volume
• Bring in higher-ticket services
• Foster loyal, repeat clientele
• Differentiate your business from others in your area

But success with male clients requires more than just adding “back wax” to your service list. It takes clear pricing, strategic service bundling, and premium-quality wax to create an experience they’ll come back for.

Key Above-the-Belt Services to Include on Your Men’s Waxing Menu

Here’s a breakdown of essential and profitable men’s waxing services to include in your menu, along with pricing considerations and service positioning tips.

1. Back Wax

• Why it’s popular: This is often the first waxing service men try. It offers a clean, smooth look and eliminates hard-to-reach shaving hassles.
• Pricing Tip: Base price on time and hair density. Consider charging more for full back + shoulders.
• Profit Potential: High—larger surface area, frequent rebooking every 4-6 weeks.

2. Chest & Stomach Wax

• Why it’s popular: A polished chest is especially appealing for athletes, bodybuilders, or beachgoers.
• Menu Strategy: Offer chest and stomach separately or as a bundle.
• Profit Tip: Bundled pricing can increase your average service value and save time per session.

3. Arm Wax (Full or Half)

• Why it’s popular: For men who want a cleaner look or have tattoos they want to highlight.
• Service Note: Provide half-arm (elbow down) and full-arm options to fit client needs and budget.
• Add-On Potential: Combine with hands or underarms for added value.

4. Brows & Middle Brow

• Why it’s popular: Men increasingly want groomed, masculine brows—not overly shaped, but clean.
• Marketing Angle: Position it as “brow cleanup” or “brow grooming” to appeal to men who may be hesitant.
• Profit Tip: It’s a low-time, high-margin service that fits easily into existing appointments.

5. Nose & Ear Wax

• Why it’s popular: Fast, effective, and leaves a much cleaner result than trimming.
• Service Tip: These quick treatments are ideal add-ons. Market them as part of facial waxing packages or bundled with brow waxes.
• Client Education: Let them know it only takes a few seconds and makes a noticeable difference.

6. Neck or Beard Line Wax

• Why it’s popular: Keeps beard edges sharp and helps men stretch time between shaves or trims.
• Menu Strategy: Offer as a standalone service or add-on to facial waxing.
• Pro Tip: Use hard wax for a clean pull with less irritation on facial skin.

How to Price for Profit

When pricing men’s services, consider:

• Hair density and time: Men’s hair tends to be coarser and more plentiful, which may require more wax and time.
• Value over volume: Charge based on expertise, comfort, and results—not just time spent.
• Upsell opportunities: Add-ons like nose, ear, and brows can significantly increase your average ticket with minimal time added.

Bundle services into packages (like a “Back + Shoulders + Brows” combo) to increase value and create a smooth booking experience for new male clients.

Product Matters: Why Quality Wax Makes a Difference

Using high-quality wax is key to delivering great results—especially on coarse hair and sensitive skin.

At Bombshell Wax, we’ve created premium hard and soft waxes that estheticians love for men’s services:

• Hard wax is ideal for areas like the face, nose, ears, and underarms—offering a gentler pull with minimal irritation.
• Soft wax is great for larger areas like the back and arms, spreading evenly and removing hair quickly.

Plus, Bombshell Wax is ethically sourced, eco-friendly, and melts at lower temperatures, making it safer and more comfortable for male clients who may be new to waxing.

Tips to Attract and Retain Male Waxing Clients

• Market clearly: Use inclusive language and promote men’s waxing on your website, menu, and social channels.
• Educate first-timers: Let new male clients know what to expect, how to prepare, and what aftercare is needed.
• Offer discreet, judgment-free service: Make your studio environment welcoming and private.
• Reward loyalty: Offer packages or referral incentives to encourage rebooking and word-of-mouth growth.

Conclusion: Build a Menu That Works for You and Your Clients

Creating a profitable men’s waxing menu starts with understanding what male clients want: clean results, comfort, and simplicity. By focusing on high-demand above-the-belt services—like the back, arms, chest, and face—and pairing that with smart pricing and top-tier products like Bombshell Wax, you can confidently attract, serve, and retain this growing client base.

It’s time to level up your service menu and make sure men know your studio is the go-to spot for expert waxing.