Encouraging Reviews to Build Your Online Reputation

Dominic Belmonte 13.March.2025

For estheticians, word-of-mouth has always been one of the most powerful ways to attract new clients. But in today’s digital world, word-of-mouth has gone online—and Google Reviews are now one of the most influential factors in growing a successful beauty business.

Whether potential clients are searching for “best waxing near me” or comparing services in their area, your online reviews shape their decision. A strong collection of positive reviews helps build credibility, improve search rankings, and drive more bookings.

But how do you encourage clients to leave reviews? Let’s explore the best strategies for building your online reputation and turning happy clients into your best promoters.

The Power of Client Reviews in the Beauty Industry

Reviews aren’t just feedback—they’re a marketing tool.

90% of people read online reviews before booking a service, with Google being the most trusted platform.
Google Reviews improve search rankings, meaning businesses with more positive reviews appear higher when people search for services like waxing or skincare.
More reviews lead to more bookings—clients are far more likely to choose a business with 100 positive reviews over one with only a handful.
Reviews build trust. Seeing real experiences from satisfied clients reassures potential customers that they’ll receive high-quality service.

If you want your business to stand out, collecting and managing Google Reviews should be a top priority.

How to Encourage Clients to Leave Reviews

1. Provide an Exceptional Experience

Clients are most likely to leave a review when they’re truly impressed with their experience. That starts with:

Providing a smooth, professional waxing service.
Making the appointment feel welcoming, comfortable, and relaxing.
Using high-quality products like Bombshell Wax, which reduces irritation and leaves skin feeling soft and smooth.

When a client has a great experience, they’ll be more inclined to share it!

2. Ask at the Right Time

Timing is everything. The best moments to request a review are:

At checkout, when a client is admiring their freshly waxed skin and feeling great about the service.
In a follow-up message, thanking them for their visit and kindly asking for feedback.

💡 Example Message:
"Hi [Client's Name], thank you for visiting [Salon Name] today! We’d love to hear about your experience. If you have a moment, please leave us a review on Google—it helps us grow and continue providing great service! Here’s a direct link: [Insert Google Review Link]. Thank you so much!"

3. Make It Easy to Leave a Google Review

The easier it is for clients to leave a review, the more likely they are to do it. Here’s how to simplify the process:

Send a direct Google Review link via text or email after an appointment.
Have a QR code in the salon that clients can scan to leave a review instantly.
Include a “Leave Us a Review” button on your website and social media pages.

Removing barriers ensures clients can leave feedback in just a few clicks!

4. Offer a Small Incentive (Without Violating Google’s Guidelines)

While Google prohibits offering direct incentives for reviews, you can:

Run a loyalty program where clients receive perks for engaging with your business (reviews included).
Host a monthly giveaway where anyone who leaves a review is entered to win a small prize.
Offer a future discount for any client who refers a friend and leaves a review.

💡 Example: "We love hearing from our amazing clients! If you leave us a review on Google, you'll be entered into our monthly giveaway for a free brow wax!"

5. Showcase Positive Reviews to Encourage More Feedback

Clients love seeing that their feedback is valued. Highlight glowing reviews by:

Sharing them on social media (Instagram Stories, Facebook posts, etc.).
Featuring them on your website as testimonials.
Displaying them in your salon (e.g., “What Our Clients Say” wall).

When clients see others leaving great reviews, they’ll feel encouraged to do the same!

Responding to Reviews—Good and Bad

Why Responding to Google Reviews is Critical

Engaging with client reviews strengthens relationships and boosts visibility. Google favors businesses that actively respond to reviews, making your salon more likely to appear in searches.

For positive reviews, simply thank the client and let them know you appreciate their support.

💡 Example Response:
"Thank you, [Client’s Name]! We’re so glad you had a great experience. Looking forward to seeing you again soon!"

Handling Negative Reviews Professionally

Not all feedback will be glowing, but how you handle criticism matters.

Stay professional and calm.
Acknowledge the issue and offer to resolve it privately.
Show future clients that you care about customer satisfaction.

💡 Example Response:
"We’re sorry to hear you weren’t satisfied with your experience, [Client’s Name]. We’d love the chance to make things right—please reach out to us at [contact info] so we can address your concerns."

A professional response can turn a negative into a positive while demonstrating your commitment to great service.

How Bombshell Wax Helps You Get More 5-Star Reviews

One of the easiest ways to increase positive reviews is to provide a flawless waxing experience—and the quality of your products plays a huge role in that.

Using Bombshell Wax means:
✔ A gentler waxing experience with less irritation.
✔ Fewer ingrown hairs and redness, leading to happier clients.
✔ A luxurious feel, giving clients a reason to rave about your services.

Happy clients = more five-star reviews!

Conclusion

Encouraging Google Reviews is one of the most effective ways to grow your beauty business and attract new clients. By providing excellent service, asking for feedback at the right time, making the process easy, and using high-quality products like Bombshell Wax, estheticians can build a strong online reputation that keeps their schedule fully booked.

If you haven’t already, start prioritizing your Google Reviews today—your online success depends on it!