Why The Skin Games Is a Game-Changer for Beauty and Waxing Pros

A Humble Start—Elevating Estheticians

The Skin Games began as a visionary concept by esthetician Jennifer Rosenblum, founder of BioPeeling USA. Frustrated by the lack of visibility and recognition for estheticians - despite their pivotal role in the beauty industry - Jennifer created a platform where skincare professionals could shine. By uniting peers, offering education, networking opportunities, and case-study-driven competition, she aimed to uplift and professionalize the field.

This eventually evolved into The Skin Games—the first global competition specifically for skincare professionals. It allowed estheticians and cosmetologists to step "out of the dimly lit treatment rooms" and into the spotlight, demonstrating their expertise and dedication.

Growth and Evolution: From Skincare to Multi-Category Global Event

Over the years, The Skin Games has expanded dramatically. From its skincare roots, it now hosts varied competition categories such as waxing, sugaring, PMU, lash and brow, facial massage, and more.

Today, it's an international event featuring hands-on competitions, networking opportunities, advanced education, vendor exhibitions, and awards ceremonies—all designed to raise the bar for professionals worldwide.

🧡 Introducing the Compassionate Category

One of the most meaningful additions to The Skin Games is the Compassionate Category, spotlighting beauty professionals making a positive impact through acts of compassion and service. Whether through nonprofit partnerships or independent initiatives, this category honors individuals whose work transcends beauty and touches communities.

Submissions require two 3-minute videos and supporting documentation. Finalists present live during the event, and prize money is awarded directly to their chosen nonprofits—a beautiful cycle of recognition and giving back.

Past winners include Allison Penuel (working with Bed for You), Skylee Edmiston (Face the Fight), Angel Flener (Ohana), and Samantha Kool of SAVA Face and Body—all exemplifying how estheticians use their gifts for good. Plus, entering this category offers mentorship, community support, and business growth opportunities.

Waxing’s Rise to Prominence at The Skin Games

Among the many competition categories, waxing has become one of the most dynamic and transformative. The Waxing Competition challenges licensed professionals across Brazilian, Brow, and Leg divisions, with judging based on technique, sanitation, efficiency, client comfort, and flawless results—not just speed.

For the 2026 event—the 10th anniversary “Rhinestone Rodeo”—competitors also receive pre-event support such as workshops, business-credit classes, and social media strategy led by mentor Elda (@WaxingQueenAdventures).

Adding to the excitement, Bombshell Wax Company has proudly stepped in as a sponsor of seasoned waxing professionals determined to shine on the international stage. This year, Bombshell is backing:

• Breanne Hannan of Breezy Rose Beauty

• Karisha Ryan of Beautifully U Esthetics

• Ceven Loochi of Lotus Skin Institute

Their presence not only highlights individual artistry but also underscores how brand and professional partnerships elevate waxing to a global audience. With companies like Bombshell Wax championing competitors, the stage is set for waxing pros to gain visibility, credibility, and growth like never before.

Transformative Impact on the Waxing Industry

Here’s how The Skin Games is reshaping waxing as a profession:

• Visibility & Credibility
  Waxers gain widespread exposure through live demos, case studies, and social media—sparking credibility and client trust.

• Skill Advancement & Education
  Through high-stakes live competition and mentorship, waxers refine technique, pressure, sanitation standards, and client experience.

• Business & Brand Growth
  Competitors leverage visibility to attract clients, sponsorships, and partnerships—propelling their business forward, often more effectively than high-end equipment.

• Community & Connections
  Waxers forge powerful industry networks, making friendships, collaborations, and gaining support from peers and brands alike.

• Career Launchpad
  Many past participants have gone on to become trainers, educators, brand ambassadors—or even founders of their own lines and nonprofits—demonstrating the platform’s powerful professional lift.

Summary Table: The Skin Games’ Influence on Waxing

Final Thought: Beyond Beauty—An Industry-Building Movement

From its inception as a thoughtful response to the undervaluation of estheticians, The Skin Games has blossomed into a multi-faceted global movement. Its Compassionate Category embodies the heart of the industry, while the waxing competition uplifts and accelerates a critical branch of beauty professionals.

Whether you’re a seasoned waxer chasing the title of Waxer of the Year or a compassionate innovator ready to give back, The Skin Games is your stage. This is where visibility, education, and community meet lasting transformation. Don’t just watch from the sidelines—register here to compete, showcase your skills, and grow alongside peers from around the world.